Kony 2012, the video is already infamous itself. It has made Invisible Children more infamous than Kony. Thank heavens I can still find some words to say about this. Not with questions like, “Is Kony your new President?” “Do you have relatives that Kony has killed?” The pity-party is not only insulting but weirdly interesting. It is interesting because after Geldof, Bono, Angelina Jolie and other do-gooders spending valuable time to ‘save’ humanity in Africa, no one can see the results of this do-goodery. Or are there any tangible results? But because many will serve their do-good feelings by committing time, effort and resources to a campaign that will just destroy efforts on ground aiming at resolving the Northern Uganda question, however enough what has been said is, it is still not enough.

So, because I am unable to compact all that has been said into a reasonable blog-post, I recommend that you check out the views of Zimbabwean writer and my good friend Novuyo Rosa Tshuma on the issue. Just click here. I agree, point by point, paragraph by paragraph, sentence by sentence, word by word, letter by letter, with all that Novuyo says.  Haven’t I already typed my fingers lame on the issue?  Do-goodery should come of age too!  It seems someone like Russel needs to be saved from his own ‘colonial mentality’! His White Man’s Burden should not trouble him too much.

But wait, isn’t the dude rich? A burden that brings him millions of dollars that he earns in salary for working for Invisible Children is a good burden? Who hates such a burden? Tell me if you do. All of us are probably hating on hos the man and his friends are reaping big from today’s fastest revenue earner,  Suffering as a commodity. See, the whole approach is business like. Tell a few lies, like Uganda is in Central Africa — portray a picture that creates some emotional reaction that brings money to your table! This is business! The number of letters in the word ‘business’ and ‘humanity’ is the same.  This will ‘change’ the world.